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Commercial

Signal Lost

Commercial — compositing & CG

Commercial — 2024Scroll for the breakdown
Project overview

A sixty-second spot for a connectivity brand that blended live action with CG product moments and seamless invisible fixes.

Category
Commercial
Year
2024
Format
60s commercial + cut-downs
Shots
46
Duration
4 weeks
Delivery
UHD + social ratios
Services
Compositing, CG & Animation, Motion Graphics

01Creative brief

Make an everyday connectivity story feel cinematic, with CG product moments that sit naturally in live-action plates.

02The challenge

A short post schedule and deliveries in six aspect ratios, each requiring its own framing and graphics.

03Approach & execution

We locked CG product shots early with previs, composited the master edit in UHD and designed graphics as a responsive system so every cut-down was reframed rather than rebuilt.

VFX breakdown

The shots by numbers

  • Deliverable versions14
  • Aspect ratios6
  • Turnaround4 weeks
  • Delivered asProRes 4444
Film crew watching a monitor on set
In detail

Behind the shots

Commercial schedules leave little room for iteration, so every decision that could be made in prep was. The result was a master edit and a full set of cut-downs delivered on the original air date.

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Studio
3290 Albert Street
Canberra 5311